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Rittal and ALSO Germany establish Sales Partnership



Rittal GmbH & Co. KG (Germany) – Rittal is expanding its global sales and distribution network by forging a partnership with ALSO Germany, an ICT and consumer electronics distributor. ALSO is broadening its portfolio to include over 500 Rittal products and IT components, and will make these solutions available to its resellers.

Effective immediately, ALSO Germany is offering its customers Rittal IT components and products for energy-efficient data centres. The two enterprises have agreed a strategic channel partnership.

The new alliance gives Germany-based solution providers and systems integrators access to a comprehensive portfolio of standardised IT products and components – enabling the rapid and efficient construction of data centres.

For Rittal, projects managed via channel partners complement the activities of its direct sales organisation. In future, the two approaches will be maintained and managed in parallel.

For ALSO Germany, the partnership is an opportunity to enrich its offering, and provide even better support to its customers for the construction of state-of-the-art data centres. The products available from Rittal include IT racks, Power Distribution Units (PDUs) in network and server enclosures, and monitoring systems – plus climate control products, such as refrigerant-based Liquid Cooling Packages (LCPs), which efficiently cool racks and save space. Rittal also offers physical security solutions, such as its highly secure Micro Data Center, in line with customers’ specific needs.

Andrew Grace, Head of Channel Management at Rittal, explains: “The alliance lets us directly and proactively address the IT equipment resale market in Germany. Specifically, our partnership with ALSO Germany gives service providers and system integrators one-stop access to the expertise and solutions they need to implement IT infrastructures to quickly meet demand for efficient, high-availability IT systems.”

Simone Blome, Chief Customer Officer Solutions, at ALSO Germany, underscores: “Our partnership with Rittal will enable us to complete customer-specific projects to outstanding quality standards. This is essential, as new technologies and growing uptime expectations make data centres increasingly complex. By collaborating with expert project partners such as Rittal it is possible to implement made-to-measure, cost-effective IT infrastructures.”

Rittal established partnerships with ALSO Switzerland and ALSO Finland in early 2017.


Simone Blome, Chief Customer Officer Solutions, at ALSO Germany

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