Xiaomi (China) - Press Release: Xiaomi today announced Redmi 12, its latest entry-level smartphone packed with top-quality features designed for everyone seeking maximum value, excellent entertainment experience, and a buttery smooth operating system for a starting price from USD 149.
Redmi 12 brings to the market a new seamless experience. Measuring only 8.17mm¹ thick, featuring a premium glass back and an all-new infinite camera design, this smartphone has a sleek look yet also provides users with a comfortable handgrip. With its IP53 rating,² Redmi 12 is built to handle everyday dust and splashes. To further enhance convenient usage, it's equipped with an 18W Type-C fast charging port³ and a 3.5mm headphone jack. Available in three different colors - Midnight Black, Sky Blue, and Polar Silver - the Redmi 12 is both functional and appealing.
Redmi 12 boasts an incredible 6.79” FHD+ DotDisplay screen with 90Hz Adaptive Sync. This display, with a resolution of 2460x1080, is also the largest so far in this Redmi series, delivering an upgraded viewing experience for reading, watching videos, gaming, and more. The phone is SGS Low Blue Light certified, and its Reading mode 3.0 enables users to enjoy content for longer without putting extra strain on the eye.⁴
Redmi 12’s triple camera system features a 50MP main camera that captures details with clarity and precision. Completing this powerful trio is an 8MP ultra-wide camera and a 2MP macro camera. Moreover, Redmi 12 offers seven popular filmCamera filters to elevate your photography experience with pixel-level calculations and real-time previews.
Backed by the powerful MediaTek Helio G88 processor, Redmi 12 has a CPU that clocks up to 2.0GHz with memory extension, providing more opportunities for users to explore. An impressive 1TB expandable storage is also included in the package to support you through your busiest day, from photo taking to ensuring all your favorite tunes are always at your fingertips. The 5,000mAh⁵ battery removes all worries about power fading away, offering 23 days of standby time, 133 hours of music playback, 26 hours of online reading, or 16 hours of watching videos.⁶ Redmi 12 comes with a user-friendly side-mounted fingerprint sensor for fast and easy access. The smartphone can also be used as an IR remote to control devices at home. Further elevating the entertainment experience, Redmi 12 is equipped with a powerful loudspeaker for a captivating and dynamic auditory journey.
Redmi 12 comes in three variants - 4GB+128GB, 8GB+128GB, 8GB+256GB, with 4GB+128GB starting at USD 149. Pricing may vary between markets.
1. Actual measurements between individual products may vary. All specifications are subject to the actual product
2. The device with IP53 has been tested to be resistant to splash and dust in the presence of specific laboratory conditions with the classification IP53 ingress protection based on IEC 60529:1989+A1:1999+A2:2013
3. Power adapter is sold separately in certain regions. For optimal charging efficiency, we recommend using power adapters that support 18W PD charging, or Xiaomi official power adapters of 18W or above if available.
4. Data retrieved from SGS test report.
5. Data from Xiaomi Internal Labs. Actual battery life may vary depending on network environment, usage patterns and other factors. The maximum capacity of the battery will naturally decrease with time and usage.
6. Data from Xiaomi Internal Labs. Actual time may vary depending on network environment, usage patterns and other factors.
About Xiaomi Corporation:
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. According to Canalys, the company’s market share in terms of smartphone shipments ranked No. 3 globally in the first quarter of 2023. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 618 million smart devices connected to its platform as of March 31, 2023, excluding smartphones, tablets and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, the company made the Fortune Global 500 list for the fourth time, ranking #266, up 72 places compared to 2021.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.